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Frito-Lay and Juniper Park Win $10,000 Warc Prize

The SunChips “Building a Pre-eminent Green Brand” campaign by Frito-Lay and Juniper Park has won the inaugural Warc Prize for Ideas and Evidence for its successful combination of innovation and effectiveness.

Prize Chairman Alex Bogusky (pictured left) called the campaign, which helped SunChips re-establish its green credentials and increase the brand’s profile a “stunning accomplishment", adding, "it sets a high bar for years to come more."

The $10,000 Warc Prize

The Warc Prize Judges praised the shortlisted case studies for creating successful campaigns based on bold ideas and inventive approaches to communications channels.

Read their comments on the eight shortlisted entries and other cases singled out for acclaim here. Read all the cases here (Warc subscribers only).

What makes a great, prize winning case study?

Entrants to the 2010 Warc Prize had some tough acts to follow.

That may be surprising for a prize in its inaugural year, but not in the context of the many compelling case studies that have arrived on warc.com from around the world over the last 12 months.

Even a cursory review of these cutting-edge campaigns finds excellence across sectors and geographies, exemplified by the likes of Häagen Dazs’s Honey Bees, the British Heart Foundation’s Watch Your Own Heart Attack and Halo 3's Believe.

And then there’s Tourism Queensland’s Best Job in the World, the California Milk Processor Board’s White Gold and Sri Lanka Apparel’s Garments without Guilt.