What makes a great, prize winning case study?
Entrants to the 2010 Warc Prize had some tough acts to follow.
That may be surprising for a prize in its inaugural year, but not in the context of the many compelling case studies that have arrived on warc.com from around the world over the last 12 months.
Even a cursory review of these cutting-edge campaigns finds excellence across sectors and geographies, exemplified by the likes of Häagen Dazs’s Honey Bees
, the British Heart Foundation’s Watch Your Own Heart Attack
and Halo 3's Believe
And then there’s Tourism Queensland’s Best Job in the World
, the California Milk Processor Board’s White Gold
and Sri Lanka Apparel’s Garments without Guilt